Each case requires in-depth study and lots of brain storming sessions for conceptual brand development before deciding brand communication point. In the age of disruptive communication today, copy and paste solutions are ineffective. Our brand consulting agency India has to its credit servicing clients with out-of-box ideas.
Purpose
Your purpose is about ensuring that the branding decisions you make support the reason for doing what you do, including putting it out for the world to see. Our brand agency helps brand find it’s own strength and develop strategy to conceptualize the business model and run it successfully.
Promise
Your consumer should know that if they choose your brand, you would commit to this one thing and do everything you can to make it happen. Our brand consultation agency team at Ahmedabad trains client and his team well about consistent delivery of brand promise. Even manufacturer has to see their company as service industry and strategize their operations.
Personality
It is the process of assigning human personality traits/characteristics to a brand so as to achieve differentiation. These characteristics signify brand behavior. Our brand agency’s brand development process is like nurturing a small plant and mentor till it becomes a giant tree.
Positioning
The brand positioning is the place in the consumer’s mind that you want your brand to own. It is the benefit your firm wants your consumer to perceive when they think of your brand. Perpetual Brand Consulting India is specialized in creating unique positioning for each clients.
A product is something made in a factory;
a brand is something that is bought by the customer.
A product can be copied by a competitor; a brand is unique.
A product can be quickly outdated; a successful brand is timeless.
– Stephen King
Out-of-box ideas
It is rightly said that branding strategy cannot be planned by unless team has knowledge about trends and consumer psychology. Perspiration in actual field work always pays handsome returns.
Research
There are various methods of research and development. Market research is must before arriving at brand communication point and planning media expenses. Research leads to brilliant insight and is beacon to future plans. It is Brand agency’s serious responsibility to draw right insight from research and develop strategy.
Think tank
Research generates contradictory data as no human being thinks in same direction. Branding agency then removes variations, bias, etc. from raw data and proceeds to brain-storming for development of out-of-box ideas.
Implement
The crucial part is to successfully implement brilliant ideas. There are numerous cases where great ideas didn’t work because of wrong implementation. Perpetual Brand Consulting team has to its credit successful implementation of many great ideas. Business model development and running it successfully for longer period is the only thing every client expects from brand consulting firm.
Core strengths of Perpetual Brand Consulting
- Right mix of consultants in the agency
- Continuous updating of knowledge
- Dare to think beyond obvious
- Daredevil attitude to accept challenges
- A firm believer that Brand is an asset
- Successful track of creating great brands
Our Clients
