Logo is a graphic mark, emblem, or symbol used to aid and promotes public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a word mark. Logo design is a complex procedure as it involves number of steps. Many factors like, end usage, history, brand name, competition, brand positioning, usage of colours, dimension, size, perspective, IP availability, etc. has to be considered before starting a final design.
Today world has become single market place. Hence detailed client brief, research and due brainstorming must be carried out before even sketching a rough look. Logo must have a unique design that incorporates a design concept and colors etc. elements in a special way.
Logo designing is not a trend. It existed even in ancient times during emperor’s rule. It is the way to differentiate one’s identity from others. In few cases logo design proves one’s superiority over others. It is a tool of communication in your absence.