Bengani Udhyog | Premium Utensils, Cookware Branding and Marketing
The target set for Perpetual is to create strong brand communication and make brand more visible in the market. Perpetual with “Old is Gold” concept designed the publicity campaign and got huge success in short time. Bengani Udhyog is now became the national brand in premium utensils & cookware.
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Bengani Udhyog Pvt. Ltd.

Industry: Household Products

Products: Premium Utensils and Cookware

Strategy:

Company was having presence since over 3 decades but visibility was low. Our role was to make it visible and create strong brand communication. Unique quality making process was an insight developed by our team. We designed publicity campaign in the line of “old is gold”. Campaign was a huge success and it became a national brand in few years.