Roops Industries | Kitchenware, Tableware Cutlery Branding and Marketing
Project of kitchenware and tableware cutlery branding with no successful case studies is the challenge for Perpetual. Perpetual has designed breakthrough strategy and strong distribution channel. Campaign also aimed to evoke interest in buying steel cutlery and knowing the new brand.
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Roops Industries

Industry: Household Products

Products: Kitchen and Tableware Cutlery

Strategy:

First time Perpetual faced a project of branding things, which had no successful case studies to consider. Based on intuitive feelings, team designed breakthrough strategy and created great market and strong distribution channel. Campaign also aimed to evoke interest in buying steel cutlery and start talking about products as well as first mover brand. Today company has number of value added products and delivers brand promise consistently.