Project: Innovative Conceptual Venue Chain
Entertainment is a industry where consumer seeks new ideas, relaxation and a temporary exit from routine life. Kitty culture was a project conceived by Perpetual for client. Right from name to actual project interior design, numerous “first time” concepts were used to create differentiation. The concept was even patented because of its novelty. In shortest period, it became number one entertainment venue. Many media covered full-length article on its innovative concept and venue culture. Woman culture project was set as an extension to the brand.