Industry: Household Products
Unison Metals Ltd.
Product: Cookware and Utensils
Strategy:
In cluttered me-too products category it was a great challenge to establish new brand. Value-for-money and innovative products tools were applied for market penetration. Automation of manufacturing plant was also a part of global strategy for emerging as the largest player in the sector. Right distribution channel selection also helped products gaining market share in minimum time.
