Unison Metals | Cookware, Utensils Branding and Marketing
It was a great challenge to establish new brand in the competitive market. Yet with right marketing tools, strategies and right distribution channel, Perpetual has become successful in gaining market share in minimum time for Unison Metals.
unison metals, cookware branding, utensils branding, cookware marketing, utensils marketing, kitchenware branding, kitchenware marketing, B2B branding, B2C branding
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Unison Metals Ltd.

Industry: Household Products

Product: Cookware and Utensils

Strategy:

In cluttered me-too products category it was a great challenge to establish new brand. Value-for-money and innovative products tools were applied for market penetration. Automation of manufacturing plant was also a part of global strategy for emerging as the largest player in the sector. Right distribution channel selection also helped products gaining market share in minimum time.