Products: Premium Quality Household
The challenge was to get recognized in presence of tough competitors like Tupperware, Signoraware, Lock & Lock, etc. Another big challenge was to compete against me too quality from thousands of unorganized companies. Perpetual took up challenge and made brand visible all over India and even put a footstep in Global market by participating in Hong Kong Houseware Fair, Hong Kong. Additional out-of-box step was taken to make strong presence in Institutional/Corporate gifting market.