Project: Positioning as Premium Club
YMCA worldwide is famous for economic stay and promoting sports activities. The challenge was to break this identity and position Ahmedabad club as premium club. Unique Exterior, luxurious interior, value added and first-of-its-kind facilities were effectively built. Perpetual chose unconventional publicity medium i.e. social media and specialized events to achieve its aim of premium positioning. Today it’s a landmark in India and is very famous destination for clubbing and premium events.